41% say videos help customers understand their product or service.

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Improving the understanding of their product or service (79%).
Engaging their audience (77%).
Generating leads (79%).
If you’re aiming to improve any of these metrics for your business, I think video is a must.

Other Benefits
Additionally, I want to highlight a few other notable reasons why video marketing is beneficial, according to marketers.

29% claim videos boost their SEO ranking and drive organic web traffic.
26% have found videos improve their customers’ onboarding and/or training experience.
I spoke with Mira Nathalea, chief marketing officer at SoftwareHow, who emphasizes the importance of videos for B2B products from the SaaS, tech, and manufacturing sectors. I think she nicely sums up the benefits I just noted.

She says, “Using product demo videos for our B2B makes it so much easier to clarify complex features. A product demo video breaks down the features and functionality of the solution in a way that’s easy for prospects to digest.”

Nathalea notes that video also speeds up the decision-making process.

“Instead of relying on a sales team to explain the product over macedonia phone number material the phone or via email, customers can view a demo at their own pace, enabling them to make more informed decisions,” Nathalea says.

B2B Video Marketing Stats
Now, I’ll share the details of the insights we gained from marketers already using video in their marketing strategies so you can benefit from their experience.

The main goal of B2B brands is to increase brand awareness via video marketing.
When asked about their video strategy goals, most B2B video marketers are focused on brand awareness and expanding their online presence.