Explain what is not working now, how it could work in the future, and what steps you all need to take to achieve this: and the solution for that happens to be your chosen internal social tool. Even if that software works more intuitively than an iPad for a 2-year-old toddler, training is therefore important.
You can click on the image below to view Luis' entire presentation (including audio).
#SocialNow @Elsua Luis Suarez slidedeck top 5 tips on adopting internal social
4. How social values lead to a business case – Louise McGregor
Louise McGregor talks about the rollout of the internal network Buzz at ING . It was such a success that she made herself redundant.
#socialnow Louise McGregor @changememe
Click to watch the full presentation on Slideshare
Internal service channel
Buzz was increasingly used as an internal service channel, which resulted in a huge reduction in costs and time: from 8 days to 8 hours. You have to work with social media on the inside if you want it to have a chance of success with your customers.
Awareness & commitment
It is mainly about the mindset and the habit of working in this way. She also emphasized that commitment of hippos at all levels should not be underestimated: agree that they will continue to post messages and reward good behavior with attention.
So, be visible, and not just promise support with words. Finally, Louise pointed out the importance of measuring the right data. That is a lot of manual work, depending on what is an important business objective for your organization. And: face-to-face training is indispensable.
Trust the common sense of your employees
Then there is another exemplary anecdote from Louise that I do not want to withhold from you. The HR department wanted to prevent people from uploading weird profile pictures of themselves. Because imagine if someone depicted themselves as a penis! Louise responded by stating that people really do not do that in a professional environment and that otherwise HR would have to design a process to manually check all photos, approve them and communicate that to employees. Within 1 hour of uploading. She never heard anything about it again.
#SocialNow take Justin Bieber as a profile picture to drive adoption
5. How do you measure the success of social business and internal social? – Peter Reiser
Barriers to (internal) social in large organizations, according to Peter Reiser on #SocialNow (source: https://www.global-integration.com/cartoons/)
Barriers to (internal) social in large organizations, according to Peter Reiser on #SocialNow (source: https://www.global-integration.com/cartoons/)
Peter Reiser worked at Oracle. There he gained a rather logical insight, which in practice is not always followed in internal social strategies: integrate social into your other business processes. And answer the question: what's in it for the business? In short, come up with a business case with a reasonable ROI. Only then focus on what's in it for individual employees.
Financial benefits
After a test on a small group, Peter was able to calculate the financial bahrain mobile phone number list benefits of a large rollout, which gave him a large budget to start the entire implementation process. In doing so, he not only looked at social values such as downloads, system reviews and user loyalty, but also business values such as increased turnover and saved hours.
To increase adoption , you need to understand people. If you look at Maslow's pyramid, you can start to answer the question "What's in it for me?" Know that with extrinsic and intrinsic motivations you can build a model to motivate people. Intrinsic is the most powerful way to motivate people to do certain things (except for sales tigers). Cross that with behavioral models about tangible/intangible and expected/unexpected rewards.
Use game mechanics for security
Secure this process with an activity loop such as game mechanics, where people often get feedback on their actions (as Louise McGregor noted about the visibility and attention of the board). At Sun Microsystems, people could win a unique t-shirt and a specially brewed beer for the most active users. In short: Peter Reiser advises community managers to capture human behavior in Excel calculations under the heading of “internal social equity”. Big Brother is measuring you…
#SocialNow Peter Reiser's internal social business processes
6. Support people, don't bother them with tools – Euan Semple
Euan Semple, a Scottish entrepreneur, is the author of Organisations Don't Tweet, People Do . As a consultant, he likes to kick old-fashioned organisations that haven't yet realised that the world has changed radically, with major implications for the way business works. Driven by online social networks, the way and speed at which we communicate with each other has been shaken up forever. Euan admitted that on #SocialNow, which is completely at home in business and personal social software, it may have been a bit like preaching to the converted.
#SocialNow Trojan Mice explainedTrojan mouse
An important lesson is to keep the 'i' in ROI small: the less you ask to invest, the less hassle you get about the Return on it. Under the name Trojan Mouse you can still build a successful b business case.
Writing down thoughts
Meanwhile, as a manager, you need to recognize that any change, even the introduction of a new tool, can cause uncertainty, fear, and discomfort for many people. One way to deal with this is to encourage writing down thoughts: if employees and managers learn to blog, they structure their feelings and you have a reason to talk about them further.
Dare to say what's on your mind
We need to dare to say what we think and not be limited by business mores. For example, a Facebook post once revealed that an employee had been treated for depression for four months, because she could no longer cope with the pressure at work. He wrote this blog about it himself. And Euan also thinks it is okay to walk out of a meeting if it keeps you from your real work. If an internal social tool can help to tackle the culture, then that is a bonus.
You can find more about #SocialNow in this Storify and the live blog .
Photo intro courtesy of Fotolia.