A successful digital transformation: how to get everyone on board

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Transformation plays an important role in the age of digital marketing. Digital marketing transformation seems more of a necessity today than it ever was. Sometimes it is very easy, but other times it can cause problems. Organizing a transformation is not that simple. Where do you start?


A transformation within your organization is a major challenge that must meet specific preconditions. Digital transformation is often focused on innovation and primarily focused on digitalization. In my opinion, the most important factor for success is 'culture'. How do you get people involved in a different way of thinking, working and acting? Where do you start?

Get management on board
The most important condition you need for a digital marketing transformation is a strong and structured platform. Prevent it from becoming too complicated with systems, data and processes. This is mainly seen in large organizations, which creates an architecture that is almost immovable. It is important that you have the ability to formulate vision, strategy, tactics and budget clearly and concisely. You have to make sure that you get management on board.

You need to get the top-down support and space to bring about the necessary changes with your vision and resources. The top carries the leadership, which must be rooted deeper in the organization. Continuous development and attention are the pillars for a successful digital transformation. Also take a look at algeria telegram number list this article from McKinsey , which takes you through the opportunities and threats that C-level managers are included in.Marketing thinking is often the foundation of digital transformation. This is often because this is the field where digital marketing is most visible. If you have the role of driving force , you will also have to take on a much broader responsibility than just the marketing part. You will have to orient yourself more and take note of other matters such as customer experience , employer branding , social selling and so on.

The challenge is to create an optimal customer experience by making the different disciplines work together. You will soon be dealing with budget issues, government and politics. The common interests and profits have now become important points. You are the one who proclaims the new gospel of digital transformation.

Reviewing roles and functions
It is often not only the organization that thinks in boxes, but also the people who have specific knowledge and skills often feel safe in a box with a sticker. HR often lags behind in digital marketing and recruitment often does not know where to start internally. According to Capgemini, only 30 percent of HR professionals are involved in the development of digital skills.

An important aspect for you as a driver of a digital marketing transformation is the review of roles and functions. The pigeonhole culture must disappear and many disciplines must come to the same communication line. New areas of knowledge and themes must be implemented across the organization. Buyer centricity , content and inbound marketing , digital media and other matters must be introduced in the field of marketing within the organization