When we meet someone new, we usually ask questions to get to know them better. This knowledge can help us better understand them and build rapport with them. In business, storytelling is a critical part of building your brand. It helps to shape how people view you and enables consumers to begin forging a connection with you and your company.
Good stories are entertaining, but they also have a point. They teach us something or help us understand something in a new way. The best stories do both. They entertain us while also helping us see the world in a new light.
Of course, with the ever-changing landscape of the Internet and social media, the way you tell your story has to evolve. You need to be able to reach consumers where they are and list of poland consumer email meet them on their level.
Let’s take a look at some of the world’s leading brands and how they’ve used storytelling to enhance their business success.
Nike
Almost every consumer in the world knows Nike. Using storytelling methods, Nike made adverts that people could connect with that provided a solution to one of their pain points or had an emotional impact. As a result, many people can identify the slogan “Just Do It” and they associate the phrase with the Nike tick logo. Through weaving a simple yet effective narrative around its products, Nike has become one of the most well-known brands worldwide.