The right messages at the right time
The company describes the new feed this way: “The goal of News Feed is to deliver the right messages to the right people at the right time, so people don’t miss stories that are important and relevant to them.” Facebook has tailored what friends and fans see in their Facebook News Feed based on their preferences. In other words, the algorithm explicitly looks at the recipient, not the sender.
A post from Facebook a few months ago gives insight into how the algorithm looks at text messages from Fan Pages compared to text messages from friends. Facebook states that they are permanently adjusting their new newsfeed algorithm to give the user a maximum experience. Another post from Facebook states that Facebook now wants to cleanse its users of spammy feeds such as like baits and spam links .
Facebook wants to continue to focus on its mission of relevant and interesting articles for its users and that is a laudable goal in itself. For the social media marketer, life does not really get any easier because the factors that matter for success are constantly changing.
Over time, people will gain more and more friends on Facebook and belarus mobile phone number list become fans of more and more pages. The average Facebook user will easily get 1,500 messages a day, but someone with a lot of friends and a lot of pages can get up to 15,000 messages a day. That's unmanageable, even if you spend a lot of time on Facebook.
The well-known company Edgeranker checker has investigated how all sent messages reach the desired users today. The results drop dramatically. On their blog you can see the following figures:
For the average fan page on Facebook in March 2014:
Organic reach per fan = 6.51%
Fan reach per fan = 6.46%
Viral reach per fan = 0.99%
What were those numbers like before?
Organic reach per fan (Median):