Axel, who we mentioned a little earlier, gives us a bonus tip : continue interactions in private messages ! And yes, LinkedIn remains a social network: don't hesitate to take the time to send a message to learn more about the people you interact with regularly. Creating a connection also means creating engagement! Publish regularly Be careful, we are indeed talking about quantity, but the goal is not to publish as much as possible at all costs! It can be very time-consuming when you are starting out and you are a to social networks. Publishing 4 times a day risks quickly boring your audience, and being too absent makes it difficult to create links with other Internet users and even more so a community. What matters is regularity . You can start very simply: write down 12 problems or issues that your prospects encounter and speak out once a month on LinkedIn.
One publication per month is a good start! You can also publish from time to time to react to news in your sector or highlight the results of one of your clients for example. Ask our employees to participate After spending time writing a post, you need to make it profitable and give it the visibility it deserves! Given the number of publications published central african leads on LinkedIn every day, you need to use the right techniques to stand out from the crowd ! The more engagement you get in the minutes following the publication, the more visibility it will gain. At Plezi, we ask our employees to like and/or comment and/or share our posts. This increases their reach tenfold! To make their work easier, consider sending them the link to the publication directly.
If they are skeptical or not very involved at first, don't hesitate to show the importance of social networks: the traffic, the leads, the customers from social networks. Make them realize that they have an important role to play and involve them in the strategy. Vary the formats (written posts, carousel, images, memes) From time to time, try to vary the formats so as not to bore your network. Posts with images are very successful on LinkedIn: carousel, meme, video, illustration… There is no shortage of formats! And no need to be a graphic designer: with tools like Canva (which we use ourselves), it is very easy to create visuals such as a diagram to explain a concept or a technique, infographics with key figures, a quote, or other. In this spirit, LinkedIn has also acquired Slideshare, a tool for sharing PowerPoint presentations.
It is now a very popular format and helps convey an expert image. Pro tip: Don't forget to put your logo on your visuals, this will improve your notoriety if the visual is used on LinkedIn or in an article Example of a LinkedIn post with an infographic Example of a LinkedIn post with a visual created (very simply) on Canva Commenting on influencers' posts Another good practice is to have the reflex to comment on successful posts that deal with your core business: congratulate, fuel the debate, give your point of view… so many interventions that could make you known to the author of the post (and why not in the long term build a relationship with him or her?).