Hashtags are fundamental to how X works. They enable keyword and topic categorization and allow users to easily follow topics of interest to them. They also enable tweets to be displayed easily on X search.
We have seen over the last few years the lack data power of hashtags for activism across the world. The humble hashtag has also become one of the most valuable assets in any modern marketing campaign. Brands that haven’t invested the time or thought carefully about their hashtags – and how they are going to be used – will see far less impressive campaign results than those who do.
Brands will often create a hashtag from their brand name or create a memorable hashtag for a campaign they are running. The best hashtags are ones that combine both the brand and the campaign as these are truly memorable and associate the brand with the activity
What makes X different from other social platforms is its fast-paced, real-time nature. Users access it on the go, making it ideal for tapping into events and developing stories.