For those new to nurturing, let's start with a quick explanation.
Nurturing is the name of a marketing practice that consists of keeping in touch with your prospects or customers. It is most often done through emailing, because it is fast, cheap, and thanks to marketing automation , sending emails can be automated.
In short, the principle is to provide content to your prospects or customers, at the same time as asking them where they are at, to see if their project is still valid, if they have a new one, if they are satisfied with the product you sold them. phone number list
Basically, it's like saying, "Hey, are you okay? Do you remember I'm here?" Of course, we do it intelligently, not just by ringing the doorbell.Many of our customers understand this principle, but cannot necessarily apply it themselves.
Or worse.
They believe that this principle is not applicable to their industry. They sell excavators, very expensive industrial equipment, components for electrical panels, measuring devices for laboratories.
These people don't buy like you buy a DVD on Amazon. They don't buy just because someone tells them, "Hey! I'm here! Don't forget me!"
Email is not necessarily suitable, for several reasons:
They don't check their emails every day and are often overwhelmed.
they are not receptive to digital;