Over the past 20 years of digital marketing services, we have seen various changes: the evolution of search engine optimization, web design standards, responsive design, and the rise of social media. Let's go back.. Back in the day, when The Sixth Sense was the number one movie, Eminem was scaring our parents and Will 2k (Willennium) was in the top spot. Google and Yahoo, Excite, Dogpile and Lycos were at the top of the search engines.
Back to where it all began: digital marketing. Search a complete list of unit phone data Engine Optimization (SEO) in the 90s In the 90s, the search engine optimization industry was still in its infancy. It was common practice to see results on the second, third, and fourth pages. Marketers filled websites with keywords because they thought that the more a keyword appeared on a page, the more relevant it was, and the higher its ranking in these search engines.
“Black-hat” techniques, as we would call them today, were the norm. They made the Internet a difficult place to find the information we wanted, but better than the encyclopedias and textbooks we were used to looking for answers in. Google saw an opportunity and reimagined how search results would be displayed, linking users to the websites they wanted. This algorithm led us to the search experience we have and love today.