In addition, when you want to bring more customers to your store, you can use the store redemption coupons in award management to attract friends to the store to redeem goods. Different from ordinary coupons, you can easily track the data through the MAAC backend to know the overall number of coupons received, which users have received the coupons, and which users have redeemed the awards. This also means that you can specifically target "received" or "Redeemed" friends for further marketing. ( See the official website "Retail Function: Award Management" )
In addition to D2C (Direct to Customer) applications, some brands also use MAAC backend to use LINE as a B2B management and service channel. For example, the well-known computer brand sweden whatsapp phone number Lenovo uses regional focus to manage its different dealers. In addition, the food delivery platform FoodPanda LINE is also used to manage delivery drivers in different districts and provide corresponding headquarters information at any time.
Conclusion: LINE is your basic CRM
When the retail industry starts to use LINE marketing, it will open up a new online channel to cultivate members and marketing guides for you. In addition, LINE also acts as a CRM, allowing you to collect and analyze precious offline data that is difficult to record, and gain a better understanding of the complete profile of your customers, making each customer's appearance and habits clear.