By Daniela Carrasco
Marketing4eCommerce Editor
LThe tourism industry is gearing up for an exciting knowledge-sharing and innovation event in Spain. The Tourism Innovation Summit 2023 (TIS2023) will take place at the FIBES venue in Seville from 18-20 October , attracting over 200 exhibiting companies and 400 world-renowned tourism experts. In a world where digitalisation and personalisation of services are key, TIS2023 promises to be a key event for tourism marketing professionals and all those interested in the latest industry trends. The event will explore how AI is driving more personalised, sustainable and quality tourism.
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The evolution of tourism marketing strategies
Data collected by Northstar suggests that by 2023, 40% of travelers who use technology to plan their trips will rely on automated recommendations based on their preferences and personal data to choose their egypt number data destinations. Given this reality, TIS2023 has prepared a specialized agenda for Chief Marketing Officers (CMOs) that will focus on technology , hyper-personalization and strategies to connect with different types of customers.
Renowned tourism marketing experts including Jose Luis Avila from Kampaoh , Markus Mueller from GauVendi and Saverio Francesco Bertolucci from VDB Luxury Properties will discuss data-driven strategies that enable personalization of services and how this can improve the traveler experience. Additionally, the impact of artificial intelligence on tourism marketing will be addressed , highlighting success stories presented by Christo Kaftandjiev Nikolov from Sofia University . Amadeus and Northstar report that over 70% of travelers would trust AI-based recommendations for accommodation, transportation and events.