Search Engine Requirements for Meta Tags

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Search engines now practically do not take Keywords into account, so some leave it empty. If you still want to fill it in, specify 3-5 words or phrases separated by commas.

Both Yandex and Google have specific rules for metadata. Be sure to take them into account to fill in meta tags correctly.

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Fill in meta tags on each page of the site. Empty meta tags have a cayman islands telegram negative effect on the site's ranking in search. You will be able to see where on your site they are not filled in by receiving a message in Yandex Webmaster. To make it disappear, you need to fill in meta tags on all pages as soon as possible.
Make them unique. Write unique text for each page in the meta tags. If you are targeting competitors' sites, add your company name or change the wording.
Maintain relevance. The meta tag should clearly describe the page content. If it is an online store card , add the words “buy”, “price”, “sale”, etc. For a blog article, come up with a detailed title that tells what the material is about.
Don't overuse keywords. Don't turn Title and Description into a simple set of keywords. Write meaningful sentences.
Avoid capital letters and other symbols. These manipulations, designed to attract visitors to your site, can provoke pessimism from search engines.
Meta tags should be written in the language of the page. For the English version of the site, they need to be translated into English or new ones should be invented.
Title and H1 should not repeat each other
We often encounter this error on our clients' websites. Some CMS automatically duplicate H1 in Title. Should they match? Completely - no. But Title and H1 should overlap. Both should contain keywords selected for page promotion. Of course, you should have a semantic core collected beforehand . For example, we have a website for IT courses. H1: Web development from scratch. Title: Web development courses from scratch. Prices for training in Krivoy Rog.
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In this case, H1 tells us that we will find a web development course on the page. We see it when we have already visited the site or are browsing the course sections.