5 steps to start a strategy to take advantage of all the possibilities offered by Amazon

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The first thing you'll probably ask yourself is why have an Amazon strategy. Yes, it's the retail giant, but you may not have considered it as a competitor. Maybe you sell luxury cars, for example. Sure, Amazon doesn't sell that product (yet), but don't you think your target audience might be buying other types of products there? That's why you should consider having an Amazon strategy.

Amazon is home to all kinds of buyers, of all ages and of all income levels. That's why all brands can take advantage of it, either directly (selling) or indirectly (data, branding or advertising). However, very few advertisers have a strategy to position themselves on this platform. Today, most companies have a specific strategy to position themselves on Google and on each of the social networks. There are even those who have one for Snapchat, without taking into account that it would make much more sense for their business to have one for Amazon.

If after some thought you decide to take the plunge, The Drum recommends that you take the following steps into account:

1. Study your opportunities
The first thing you need to do is understand how your customers use Amazon. Don't just think about what they buy, you need to analyze everything they do across the entire Amazon nepal phone data ecosystem, including its video platforms Twitch or Prime Video. This will help you understand whether you have, for example, opportunities to sponsor content or whether your product could be available on Amazon Go (Amazon's supermarket where you don't have to queue to pay).

2. Leverage data
Amazon offers two data sources that can provide brands with a wealth of insights: Amazon Retail Analytics and Amazon Marketing Services. Both tools offer reports that reveal what content your customers prefer, what product categories they buy, and even lifestyle information like their hobbies or favorite activities. This data can help you improve your segmentation, your content marketing strategy, and much more.

3. Create a media plan