This year, the retail sector stood out by recording the highest number of global sessions, surpassing fashion and travel in terms of traffic . Moreover, compared to Cyber Monday, Black Friday attracted more consumers across all sectors, suggesting a higher preference for Black Friday deals – all this unlike Black Friday 2021.
The analysis presented in the eBook reveals interesting trends in croatia number data consumer behavior. For example, the fashion sector had the lowest cart abandonment rate , indicating a strong purchase intent in this segment. At the same time, fashion also led in the “add to cart” rate , suggesting greater shopper engagement.
On the other hand, the travel sector showed variable abandonment rates , with online travel agencies (OTAs) having the highest rate due to the nature of research and comparison shopping. In contrast, theme park websites had a low cart abandonment rate , as visitors usually have a clear idea of what they want to buy.