One of the lessons he wanted to highlight is the importance of detecting what works in the sector and replicating it. To do so, Ángel gave examples of relevant and popular brands such as Laagam or Nude Project . In this case, he highlighted that the young fashion brand, almost a media outlet with associated online sales, “has chosen a side: the side of virality and has taken some of the things we did in this regard at Blue Banana and has improved them.”
take a stand and choose a side” . He stressed that “our side is to sell inspiration, not to sell fashion” and gave the radical example of how Minimalism has chosen the side of sustainability , even going so far as to close the website so that no one can access it during Black Friday: they don’t want their activity to impact the environment on a day of so much consumption like this.
Ángel Sánchez, former Head of Digital at Blue costa rica number data Banana giving a talk at Ecommerce Day
Prioritising tasks was another of his key points: he explained that the ideal situation would be for companies to “worry about what they can control” (strategy, seasonality, experimentation and customer service) and leave other factors that cannot be controlled by the company, such as competition, seasonality or social networks, in the background.
Finally, Angel finished by explaining that “investment in equipment is your best investment.” For him, knowledge and good teamwork compensate for the results of any tool.