The emergence of ChatGPT and the rapid evolution of generative artificial intelligence marked a before and after, not only in marketing but in all aspects of human life. This is also evidenced by the large differences that can be found between the 2023 and 2024 forecasts . While last year, specialists focused on social media, agencies, paid media or UX, this year AI leads the surveys.
Both the use of AI and the no-code approach will be a fundamental pillar in the marketing of the future. As Álvaro Gómez, CEO of Elogia , explains, “ generative AI and automation are seen as a lifeline for profitability, although they are still in an early stage.”
According to Carlos Estévez , director of operations at the Internet República agency, "2024 will be the year in which AIs will stop being seen as competitors to search engines and will position themselves more as assistants."
In this regard, José Carlos Cortizo , from Product cameroon number data Hackers, says that until now almost all of us have tried AI to a greater or lesser extent, although few have managed to take full advantage of its capabilities. "In 2024 we will begin to see true AI champions capable of going a step further to take advantage of these new superpowers and build truly differential approaches (...) some of them being able to optimize eCommerce operations or marketing operations with a strong impact on business."
Similarly, Analía Orts from Viva Conversión, highlights the organic integration of AI in the optimization of campaigns and data analysis of companies. In addition, she assures that " the adoption of no-code tools will allow marketing teams to create holistic and personalized solutions with greater autonomy and speed, facilitating advanced A/B testing, personalization of the user experience and a more agile execution of digital marketing strategies ." Antonio Ramírez, CEO of Tidart, agrees that AI is transforming the way agencies approach their processes, from internal operations to the optimization of client results.