By Astrid Ruiz
Marketing4eCommerce Editor
Casa Tarradellas , the Spanish company dedicated to the manufacture and sale of frozen pizzas, sandwiches, doughs and sausages, has taught us a lesson that creating content to get on TikTok is more complex than it seems and that it is possible to go viral with only 17,000 followers.
Trial and error until finding the TikTok formula
In November 2022, this company, whose history dates back to 1976, decided to start delving into the mysterious world of TikTok , perhaps in an attempt to reach out to younger generations. However , its recipe preparation format mixed with a bit of stop motion did not work. Don't misunderstand, the videos were not of poor quality or brazil number data with bad content, but their format was more focused on Instagram .
Not giving up, in December 2022 the company decided to try influencer marketing . In this case, they opted to collaborate with Alex Chia (@cocinaconchia) , a renowned content creator who has made a name for himself on the Chinese social network and who, thanks to his fun videos of recipes that anyone can make at home, has managed to accumulate almost 3 million followers.
This video has a format more adapted to TikTok , movement, split screens, fun passes and special effects that caught the attention of viewers, becoming a huge success by accumulating more than 12 million views , almost 300,000 likes and has been shared more than 24,000 times.