Cookie-Less: Advanced algorithmic optimization not based on cookies, but using cookie clusters that are exported to DV360.addconversion by
[nextimize] in action: a success story at a large telecommunications company
[nextimize] recently ran a campaign for a large telecommunications company in Latin America, specifically in Colombia. The results have been remarkable, as the virtual bot addconversion has managed to increase impressions by almost 210% with the same budget and has managed to reduce the cost of acquiring quality leads by more than 61%. In addition, it has been able to attract a greater number of unique visitors with the new impressions.
In summary, addconversion by [nextimize] generated greater brand visibility with a higher volume of bahrain number data impressions at a more optimized cost, reducing CPM by 56% compared to non-AI optimization campaigns. At the same time, it has attracted a greater number of cross-device unique users in campaigns with a lower number of impacts, increasing campaign reach and traffic.
In addition, valuable discoveries have been made for campaign planning: times of highest conversion, range of optimized bids, whitelist of quality sites. The automation and optimization of campaigns with addconversion have managed to reduce the CPL of campaigns by -61% and the conversion volume by +245%.
, CTO of [nextimize], the virtual robot addconversion is “one of the most advanced solutions in the world that uses Artificial Intelligence for digital campaigns. Its capacity for automation and learning will allow it to achieve exceptional results.” For his part, Juan Manuel Parra, Corporate Strategy & Development Director of [nextimize], indicates that some traders who have seen addconversion in action have said that “it seems like magic, but it is Artificial Intelligence ,” and highlights that it is “an eminently Spanish creation, but it has already demonstrated its effectiveness in international markets, which is why it has already positioned itself as a serious candidate to lead global advertising. In fact, we are becoming a great partner of agencies specialized in programmatic.”