By Carolina Muñiz
Content Creator at Marketing4eCommerce
ANDThis year, the Marketing4eCommerce Academy is starting the year off on a high note with a course where you can learn about the advantages and possibilities of marketing automation to increase conversion in your online store . It will be taught by Marina Gómez , Marketing Automation Specialist at Nutritienda.
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Course: Introduction to marketing automation
The lessons are focused on creating transactional emails within an eCommerce strategy. You will learn the fundamental advantages of implementing these techniques, allowing you to improve the operational efficiency of your online store and strengthen your relationship with your customers.
By introducing a marketing automation tool into your business, you will be able to send personalized and timely messages to your customers automatically, increasing the relevance of your bangladesh number data communications and generating more meaningful interactions. This not only saves you time, but also helps you significantly increase conversions and customer retention.
If you work in digital commerce, you need to know the keys to implementing Marketing Automation strategies within your business to increase sales, average ticket and recurrence.
Throughout these lessons you will learn the following:
Introduction to marketing automation.
Impact channels.
First marketing automation strategies.
Lead capture (forms, push, nwl, sms).
Abandoned cart.
Recommended products.
Remarketing.
Email Marketing Fundamentals.
Newsletter vs transactional emails.
Marketing automation tools
This course consists of 10 video lessons and lasts 45 minutes. It also has additional materials for download.