Although all the elements contained in the brand board are related to the requirements and needs of each brand, a brand board generally contains the following elements:
Size and format: the format can vary depending on personal taste and the specific use that will be given to it, for example, if it is to share on social networks, to publish on a blog, as a visual reference for the brand's communication pieces, etc.
Logo: This is the core element of the brand and it is important to ensure that it is unique, recognizable and reflects the company's values.
Sub-brands: This is a secondary identifier of the brand, which will be used instead of the main logo. It should be closely related to the graphic elements of the brand, but not necessarily a variant of the main logo.
Color palette: colors are a crucial part, as they allow the armenia number data brand's personality to be correctly communicated, so colors that complement the logo and represent the brand's values should be chosen.
Typography: This is another important element within the visual identity and fonts should be selected that are legible and that fit, both in style and coherence, with the personality and tone of the brand.
Images and graphics: These elements tell the brand story and convey emotions, so images consistent with the color palette and design style should be used.
Patterns and textures: These add depth and dimension to your design, so they need to be in harmony with the other elements of the brand board.
Photographs: When looking at the photographs together with the rest of the graphic design, it is necessary that they feel like part of a whole.
Other elements: signatures, web icons, line styles, separators, borders, and more.
An organized brand board will make the brand coherent and help create brand recognition, so that the audience can identify it almost without reading a name.