By Daniela Carrasco
Marketing4eCommerce Editor
LSMS messaging has long been the preferred choice for fast, direct interaction with customers. However, the advent of rich communication services (RCS) has changed the way businesses connect with their audiences, providing a more professional and engaging experience.
What is RCS Messaging
First, let’s understand the concepts. It is a communication protocol designed to improve messaging on mobile devices , offering advanced features and a better experience than traditional SMS text messages.
It allows for more advanced and visual communication vietnam number data with features such as high-definition images, videos, linked buttons, maps and QR codes , allowing companies to use interactive strategies with their customers through mobile devices.
RCS is a collaboration between Google and mobile operators, and while it was initially limited to Android devices , its compatibility is constantly expanding. It is integrated into Google's standard Messages app for Android, and users can check their phones' compatibility by going into the settings menu and exploring the chat features. At the moment, iOS has not implemented this feature, but is exploring how to do so.
The main difference between RCS and SMS is based on the capabilities and functionalities they offer. While SMS are basic text messages that are limited to simple content with no multimedia support, RCS provides a richer experience by allowing the transfer of multimedia files, real-time locations, read receipts, and the ability to make voice and video calls directly from the messaging app.