Efficiency and precision
Push notifications are proven to be effective and accurate. They are a very effective type of native advertising for engaging consumers and influencing their purchasing decisions, especially if they are sent close to points of sale. Personalization guarantees a unique and memorable experience , which also takes advantage of the emotional aspect .
From March 4 to 27, a push notification campaign was carried switzerland number data out in collaboration with UM for the Honda car brand, with the aim of creating drive-to-store for users who were in the process of purchasing an SUV vehicle and users who had physically been in Honda dealerships and in dealerships of competing brands that sell SUV models.
A total of 30,000 notifications were sent with a CTR greater than 5%, a VR of 7.36% and an uplift of 19.16% .
Achieving a 46% degree of interest in the brand due to the fact that they obtained a permanence time in the dealership of 60' or more and they obtained a shipping efficiency of 84% when located 1km away from a Honda dealership.
Therefore, the effectiveness and precision of push notifications in advertising campaigns whose main objective is to direct traffic to the physical store is more than proven.