2. Yandex (2.8% market share)
Although Yandex's share is less than 3% of the total market, its usage in Russia is significant. If your business operates in Russia or you have Russian clients, optimize your site for Yandex, considering that 72.32% of users in Russia use this search engine.
Outside of Russia, Yandex usage is minimal and accounts for less than 1% of all traffic.
3. Yahoo (1.33% market share)
As one of the original search engines, Yahoo still senegal whatsapp resource holds a small market share, although it may look dated. Yahoo is the fourth most popular search engine. In North and South America, Yahoo is the third most popular engine. Companies in these regions will find more value in optimizing their sites for it.
4. Baidu (0.83% market share)
Baidu is in China the same position as Yandex is in Russia. So, despite its minimal global market share, you should not ignore it if your customers are in China, where 52.86% of users use this search engine.
Baidu's usage in China has declined since 2023, while Bing's share has increased over the same period. However, it is still worth considering as part of your strategy in this market.
Only 2% of search engine users in China conduct searches through Google.
5. DuckDuckGo (0.69% market share)
DuckDuckGo is considered a secure and private browser and is popular among those who want to avoid tracking. This search engine also allows fewer ads than its competitors, creating a cleaner space that can lead to a higher ROI for visitors attracted from this site.
Why You Should Consider Other Search Engines
When looking at the statistics and usage of other search engines, you may not see any compelling reasons to consider the remaining 10% of search traffic outside of Google. But before you ignore these engines, consider the following reasons to optimize them.
1. Quality traffic
While other search engines provide less traffic, research shows that some of them provide high-quality traffic. Examine your statistics to see if traffic from different engines results in lower bounce rates, higher conversions, or longer time on site.
2. Less competition
If you’re new to your industry, accessing a less competitive environment can help you reach your audience and build brand awareness. While competition for keywords related to your business is likely high on Google, advertising on other platforms may be more affordable while you build SEO and drive traffic through other sources.
Increasing Traffic with Other Search Engines
Creating a successful SEO strategy requires a deep knowledge of not only Google, but the entire search ecosystem. New Light Digital uses SEO to help businesses increase traffic and revenue through conversion techniques that make the most of every visitor. Schedule a free consultation to start ranking high in the most relevant search engines for your business.
Customer Value Development Specialist
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