They observe life very carefully

[sabarina38]

Implement the brand spirit very resolutely, and always find a group of talented copywriters to rack their brains and sweat to serve them. Live your greatness, run and you will understand, come out, ... they can create value in such a long-term, stable and high-quality way, which is not possible for ordinary sports brands. Apple is very smart and rarely mentions value. Forget about " Think different ". Children born in that year are already masters of slacking off.


Almost all of Apple's advertisements talk about products. Even the Spring phone leads Festival videos emphasize that they were shot with iPhones . You can also say that the content of its products is the brand value. Maybe it’s a bunch of sports brands that have corrupted the trend. Now brands are always trying to put up values. What they are selling is not mobile phones, but the unyielding spirit of youth; what they are selling is not underwear, but youth with hormones that have nowhere to bloom.



The values of many brands in their advertisements at different times are contradictory, but no one cares because few people see them anyway. 3. Having incorrect values but pretending to have correct ones Now many brands are encouraging young people to be brave and be themselves. Think about it, when you just graduated, you were still a rookie.