However, this is an incorrect term . The copywriter , in fact, deals with selling products, persuading the reader , telling a story within a brand storytelling project : his objective, in short, is to write for marketing . The final objective of the UX writer , however, is the user experience : his work is more technical, although always based on people's behavior. The ux writer is therefore responsible for ensuring that the reader's thoughts are converted into actions , reassuring him in his online journey, helping him to manage problems and bring progress to completion.
Decalogue for aware web copywriters To write texts for the uk number data web that work, excite and lead the reader through a real experience, you need competence, professionalism, passion and, above all, awareness. This is precisely the magic word that, in my opinion, can really make the difference. But what makes a copywriter aware? Here is a decalogue that can guide professionals on this wonderful path: Train your pen, but above all your eyes and heart Write with a smile.
The reader will notice it, and he will smile too Without genuine empathy you will get nowhere Each online environment has its own textual rules. text Find the right length, never say too much or too little Pay attention to silences, white spaces and pauses are as important as words Reread, and then reread again, and if necessary, reread out loud Study, inform yourself, read, continue to grow Honor the present moment, when you write, and write something every day.