Strategic Business Growth Architect

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In addition, external events such as credit card expiration or the emergence of better alternatives may cause members to re-evaluate the membership fees they paid and the value they received, and feel that they have been deceived, so they cancel their subscriptions or even publicly complain about the company. . So how to choose the right payment method? It is a good way to convey the company's "sincere" attitude through supplementary terms. The refund policy at any time provides the flexibility of refunding at any time according to the amount of consumption. The trial period option suggests that members can try it for one month and then seamlessly switch to an annual subscription.


The monthly fee paid can be deducted from the qatar whatsapp resource annual fee. The annual payment reward provides a super gift package for annual payment, such as various additional gift packages for JD members. Transparent and flexible payment options clearly encourage payment by time, week, or month. Transparent and unified pricing strategies such as Super Monkey and Leke Fitness. The key is to design pricing based on a full understanding of user psychology so that even if members churn, it will not have a negative impact on the brand. There is a kind of weirdness in the subscription payment method of Meituan Bike and Hellobike - they are worse than each other! Their monthly fee in a certain city is higher than the national universal card fee; their quarterly fee is higher than the monthly fee.


Obviously, they don't want you to subscribe for a long time, but expect you to open it frequently to find discounts. Therefore, the members of these two have no loyalty but only benefits. . Let users choose "a la carte" from the service list. Services refer to special services that members do not need to purchase continuously. For example, bicycle users occasionally use your product only once and do not want to purchase it every time; for example, users only want to exercise in the gym once a month to see how healthy they are. A mistake many companies make is to treat this one-time service as a continuous service and implement a higher-level continuous pricing system.