First are variables that the business

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Cannot directly control, which exist in the form of markets (people) and competition (rivals). The second is the variables that the enterprise can fully control, that is, the internal operations of the enterprise. Therefore, to gain insight into the market, we can collect and analyze data from three dimensions: [competition, crowd, and ourselves], and finally form an industry insight report. 1. Competition We mainly analyze three points: [industry chain, industry, competitors / products] First, expand from the industry to upstream and downstream industries, and think about the value of the industry from the perspective of the industrial chain. It is recommended to start with the industry map.



Secondly, you need to have an overall understanding of the industry. It is recommended to get familiar with the industry through leading companies. Focus on the big players in the industry , such as phone leads the top 1 to 10 companies in the industry. 2. Crowd We mainly analyze three points [crowd portrait, scenario / task / pain point, and benefits] What kind of people are they? (Crowd portrait) In what kind of scenario, what tasks do you want to complete and what goals do you want to achieve (explicit needs / implicit motivations) Obstacles or bad results in the process (pain points ) He wants a product that solves his pain points and meets his needs (revenue) 3. The company itself We mainly analyze two points [qualitative, quantitative] The operation of an enterprise is to utilize existing resources and core endowments, and design a set of business actions to match them in the market competition.




Gain an advantage. Managers can understand the business operations of the company based on the company's actual financial data so as to make better decisions. Note: Financial data information has a lag, and daily management needs to focus on key financial indicators. Suggestion : When conducting corporate analysis, ask the company's finance department to produce financial statements and use actual financial data (quantitative) to analyze the company's business operations (qualitative): Question 1 : What businesses does your company currently operate? Question 2 : What is the current investment-to-production ratio of these businesses? (Which one is profitable, which one is loss-making, and what is the reason for the loss) Question.