In any case, consider it an investment for the future of your local SEO. What are the elements that can influence are local SERPs from this point of view? 1) Quantity of brand searches Yes, queries like “pasticceria da Gino” or pass an excellent signal to Google. If you think about it, it makes sense: it means that your business is known and sought after in that area, so Big G will reward it by making it gain positions in SERP and in the local pack.
Try inserting the CTA “Search us on Google” in your online sri lanka number data and offline ads. 2) CTR on the results page This signal is valid both in “classic” SEO and in local SEO. Improve the CTR by creating good metatitles and metadescriptions and using schema markup to obtain rich snippets. Speaking of writing that converts, you might also be interested in this: 3) Conversion clicks on the My Business tab Every time users click to make a call, get directions and make reservations on your listing, Google receives a positive signal and gives you a rosette.
Here too the principle is that of popularity. Remember when I told you to make your card attractive by filling in all the available fields? Now you have another reason to do it. As you may know, Google no longer limits itself to measuring online interaction signals, but has also been focusing its attention on the behavior of people offline for some time. If, for example, hundreds of people visit your store or business with their cell phone in their pocket connected to their Google account , this can give a strong behavioral signal that also influences your ranking.