Recent data from gaming magazine Niko Partners shows that 33.4% of global PC game revenue comes from the country, and the figure below is a detailed picture of the PC game market in 2023. Outside of China, Chinese mobile games have always been in the spotlight, and many of the best-selling games on the Google Play Store come from China. Developments over the past five years have followed an interesting timeline: Increased restrictions on the gaming industry within China have prompted companies to start looking outward.
The COVID-19 pandemic has led to a surge in overseas mobile game revenues. Geopolitical tensions and growth in Southeast Asia have turned the attention of many Chinese companies to developing countries. In these hungary whatsapp resource countries, people spend more time on their mobile phones than on consoles or PCs. Although the South China Morning Post suggests that only a few Chinese game companies are concerned about geopolitical tensions, some of my clients believe this is the main reason they are focusing on other countries.
During this period, Chinese companies shifted from PC games to mobile games for political and economic reasons; however, things seem to be changing. The following comments are excerpted from an article in Gamelook earlier in 2024, indicating that the market may be changing: "Looking back at China, the domestic game market has clearly warmed up, and the PC market is a standout, maintaining growth for two consecutive years.