The report notes that, as in previous years, weekday mornings are a good time to post on Facebook, Instagram, X and LinkedIn (generally between 9 a.m. and 2 p.m.), while Pinterest and TikTok see higher engagement in the afternoons.
However, it is necessary to clarify that this information is approximate, since the optimal publication schedule may vary depending on your audience and the sector of your company, so take the following data and use it according to your objective and your target, since it is a good starting point to create more effective strategies or a change if you are looking to improve your performance.
What is the best time to post on Facebook?
According to the data, the best days and times to post on Facebook are Monday through Friday from 9 a.m. to early afternoon, until 2 p.m. , while the worst days to share content are Saturday and Sunday, as you can see in the following graph:
Compared to previous years, there was an increase in argentina number data completely inactive times on Facebook . This year, early morning times of every day are shown as inactive, and the highest engagement times are concentrated on weekday mornings, making them much more opportune times for brands to reach users.
According to Sprout Social, Facebook remains the most widely used social network by marketers worldwide, with 89% of marketers using it (90% of marketers used it last year).
Social media study in Spain 2023: everyone knows Facebook… but nobody likes it
The best times to post on Instagram
The Instagram map shows a behavior that is at odds with Facebook. The best times for your posts to generate more engagement are Monday through Friday, from 10 a.m. to 2 p.m., although on Tuesdays and Wednesdays the prime time extends until 4 p.m.
Best times to post on Instagram
The study explains that the craze for short videos is increasing, and that reels still generate more likes and saves than Instagram photos. Likewise, Instagram is the second most used network by marketers (80%) and offers the highest ROI (29%) .