Digital and Mobile: «World Cup Delivery», by GUT / Lanzallamas Paisanos.io for Delivery Hero / PedidosYa (Argentina).
Integrated Campaigns: “CUPRA x Rosalía”, by &Rosàs Garage / Vampire, PHD and Canadian production company for CUPRA (Spain).
CUPRA x ROSALÍA
Innovation: “Samsung Impulse”, by Cheil Spain / Acid Tango, Somos5 for Samsung (Spain).
Impulse: Communication without barriers | Samsung
Branded Content: «Oliveria Dos Cen Anos», by Little Spain for Real Club Celta de Vigo (Spain).
Oliveria Dos Cen Anos/Little Spain/Real Club Celta de Vigo/Spain
Production: «Andalusian Crush», by Ogilvy Spain, ROMA / Beat Music / Mcnulty for Turismo de Andalucía (Spain).
'Andalusian Crush', by Ogilvy Spain for algeria number data Andalusia Tourism
Health (new section): «Samsung Impulse», by Cheil Spain / Acid Tango for Samsung (Spain).
Other awards of the night
Within the Transformative Creativity category, the Business Model Transformation award has granted two golds : one for "Imagine with Petacos" , by DDB Colombia / Buentipo Anchor, AB InBev for Poker (Colombia) and another for "Decree 59" , by Felicidad Collective, Story We Produce for the Ministry of Environment, Water and Ecological Transition of the Government of Ecuador (Spain).
The piece “Me ofrezco” (I offer myself) by Mono Madrid / Revuelta for Wallapop (Spain) was the winner of the Sustainable Development section , for which it symbolically received an incomplete Sun. It is a 3D reproduction of the trophy, but with 28% missing to be complete, representing the percentage of women who are missing and which would make creative direction equal. This is an action that arises from the collaboration of El Sol with the UnaDeDos initiative, whose joint objective is to achieve that by 2030 there will be 50% of female creative directors.
Netflix received the Advertiser of the Year award , a special prize that recognizes the creative career of advertisers, while Gut and CYW have been recognized as agency of the festival and independent agency of the year, respectively .
The Young Creatives Award, with which El Sol and the Malaga City Council recognise the talent of advertising students, has awarded 3 prizes: 1 gold, 1 silver and 1 bronze.
During the event, the jury awarded 223 prizes in the 18 official categories : 67 gold, 67 silver, 77 bronze and 11 Grand Prix.