After all, many online shoppers send products back. What is the point of getting 20 euros for the sale and only 10 euros for the lead if I then have a very high cancellation rate for the sales? When generating leads, the cancellation rate is often lower, which in turn sometimes results in more revenue. Advertising materials Advertising materials that are intended to encourage visitors to visit the merchant site (click rate) are also very important .
How many banner variants are there? Can you freely design text links? Are there new zealand whatsapp advertising materials for current or seasonal offers? Etc. Lead programs, e.g. from the insurance sector, often offer interactive advertising materials. Such as comparison calculators, where the conversion takes place on our own site (e.g. requesting an insurance comparison) and not on the merchant site. Target group Your own visitors are also very important. Do they really come to your site with the intention of buying or are they just looking for information? In the former case, generating sales would certainly be easier, but in the latter case I would focus more on lead generation.
So here it is up to the affiliate to attract the right visitors , namely those who are interested in buying. As you can see, there are a lot of factors involved, so there is no easy and quick answer. The calculation There are soft factors, such as the type of target group and the quality of the advertising material, but the other factors can be included in a calculation. Commission formula Traffic x Click Rate x Conversion Rate x Average Commission – Cancellation Rate Example numbers 10,000 visitors x 5% click rate x 10% conversion rate x 5 Euro commission – 20% cancellation rate Result of the example 10,000 visitors => 500 clicks => 50 conversions => 250 Euro commission => 50 Euro cancellation => 200 Euro earnings This example calculation shows that there are many things you can do to increase revenue.