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Columnist Jianghe talks about marketing, WeChat official account: Jianghe talks about marketing, a columnist for Everyone is a Product Manager. From brand placement to influencer incubation, he has helped nearly 100 brands and dozens of influencers avoid detours on Xiaohongshu. This article was originally published on Everyone is a Product Manager. Any reproduction without the author’s permission is prohibited. The title image is a screenshot from Xiaohongshu’s official website, based on the CC0 protocol. only represent the author’s own. The Renrenshishipinmeng.com platform only provides information storage space services.



New consumer brands disappeared in the 618 self-quadrant Follow 2023-06-14 3 Comments 2445 Views 18 Favorites 22 minutes Free your eyes, put on headphones, and listen ~ ! 00:00 00:00Soft skills of product managers refer to logical analysis, text expression, language expression, learning ability, summarization ability, innovation, curiosity, emotional attitude italy whatsapp number data and teamwork. At the beginning of 2023, all topics surrounding consumption are changing. Tourism is changing, from global travel to rural day trips; catering is changing, from light meals to pre-prepared dishes; consumers are changing, the middle class has tightened their wallets, but the " new poor economy " is rising; live e-commerce is also changing, and the anchors have experienced several rounds of major reshuffles and were once glorious.


There are only a few left, and now the unknown ones are making money. Such turmoil broke out around 618. As for the big promotion itself, 618 in 2015 has also reached a critical node. Whether it is the changes in the external macro-consumption environment or the development cycle of the industry itself, in 2023 , the world is no longer the same, and the big promotion is no longer the big promotion of the year. " 5,000 Xiaohongshu , 2,000 Zhihu + a live broadcast room of a big anchor + a big promotion list = the birth of a new consumer brand " KOC spreads Xiaohongshu to establish brand awareness.