With these updates, LinkedIn aims to make users’ feeds more tailored and engaging, ultimately boosting overall engagement on the platform. There are both clear and subtle ways in which these recent updates can enhance your LinkedIn strategy. Some examples are listed below: Feed customization The feed customization feature provides brands and marketing professionals with a valuable opportunity to connect with their target audience more efficiently.
By selecting their audience’s topics of interest and brazil email list creating quality content in those areas, they can increase their visibility and engagement on LinkedIn. Furthermore, following industry-related hashtags can help identify trends and opportunities to connect with other users who share a common interest. This allows brands and marketing professionals to stay updated and position themselves as thought leaders in their industry. Source: LinkedIn Research and topic discovery There are several opportunities for brands and marketing professionals to connect with LinkedIn users who share their interests through research and topic discovery.
The ability to search and discover posts, newsletters, groups, and events related to specific topics can be especially useful for brands and marketing professionals who want to engage with a specific target audience. One way to take advantage of this functionality is to search for groups related to your industry and participate in relevant discussions. This allows brands and marketing professionals to connect with other users interested in a specific topic, share knowledge, and increase their presence on the platform.