Outsourcing to freelancers is a suitable choice if:

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Content Marketers
An in-house content team consists of staff members employed by your business. Utilizing your existing talent can be a cost-effective solution.

Identify team members with specialized skills, such as infographic design, social media expertise, or blogging prowess. Recognizing and harnessing these talents can benefit both the employees and the company in unconventional ways.

However, it’s important to consider the opportunity cost of in-house content production.

Assess where your staff’s time is best spent. If they have the capacity to write one blog a month, for example, you can significantly reduce content team costs. Quality content production requires skill and consistency, which can be challenging for an already busy SMB operation.

Additionally, if your employees are not strong writers, you may struggle to produce the content your leads and customers require.

In-house content production is an ideal option if:

You have tighter budgets to work with.
You are just starting out on your content marketing journey.
You know exactly what type of content you want to produce.
You have writing and editing talents within your in-house team.
Outsourced Content Marketers
Freelancers are valuable assets in the marketing world, offering flexibility and expertise.

Outsourcing your content marketing to freelancers allows you to produce more content of higher quality, relieving the performance anxiety from your central marketing team.

Freelancers specializing in copywriting, email marketing, lead generation, and content strategy can bring fresh ideas and suggestions to improve your content and overall strategy.

Consider hiring freelancers for tasks such as capturing captivating product photos for social media or creating tailored content for white papers and case studies. With outsourced content marketers, your content budget becomes scalable, and you can benefit from a diverse talent pool.

Keep in mind that quality comes at a price, so it’s essential to hire freelancers with the necessary skills, experience, and knowledge to consistently deliver high-quality content for your business.


You want more control over the quality of your content.
You have a flexible budget.
You’re looking for diverse, high-quality writing.
You can benefit from a more diverse talent pool.
Marketing Agencies
Marketing agencies offer comprehensive content malta phone numbers generation services and serve as an extension of your internal marketing team. These agencies handle content writing, implementation, and strategy while providing access to marketing tools and analytics without the need for your own investments.

However, it’s important to note that working with marketing agencies is the most expensive option, with costs ranging from a few thousand dollars to tens of thousands.

Marketing agencies are the best option if:

You want a one-stop shop for all content needs.
You simply don’t have the time to dedicate to a value-driven content strategy.
You have a large content budget and want someone to handle everything for you.
You are already using an agency to handle things like web development and SEO.