Many of the channels mentioned above

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The marketing closed loop is not only about selling goods, but also about brand promotion; Full-area closed loop, laying out and harvesting all channels. Interviews with 10+ brand managers revealed 5 new 618 strategies | Morketing618 Column① In fact , the reason why everyone emphasizes the closed loop so much is mainly because the difficulty of running a business has doubled, so much so that many marketers complain that the number of consumers has decreased. In fact, the number of consumers has not " decreased " , but has become very scattered. Brands can no longer " see " these consumers, as they are scattered across any channel, including traditional e-commerce, Zhihu, Xiaohongshu, Douyin, etc.



So, how do we achieve these three closed loops? 1. Digital closed loop Brands may want to start thinking from these two steps: 1.1 The first step to completing a digital closed loop is to understand “ who your target denmark whatsapp number data users are and where they are ” . Because the choice of channels is not determined by the brand itself, but by consumers. You have to go where your audience is. For example, who will buy a video security doorbell product? The answer is female users or users with children. Where are these people ? Xiaohongshu is very useful for this. For example, the target audience of driving recorder products is more concentrated on Zhihu and What's Worth Buying. 1.2 Brands should try their best to know what the " closed loop of data " is and graft content with transactions.



Such as Xiaohongshu , Douyin, and Zhihu, do not have a closed loop for transactions, payments, and logistics. At this time, users need to return to JD.com or Tmall. So, what can brands do? The core is: starting from user needs, doing a good job of planting grass, and the path for the transition of grass-planting content to e-commerce. Let’s take Xiaohongshu as an example: First, you need to know the positioning of your brand in Xiaohongshu - understand what your competitors’ keywords are? Who are your upstream and downstream under the search keywords? Then determine what your keywords and positioning are? What influencers are used by your competitors, and what influencers should you use?