Citations and Mentions: The Impact on Organic Ranking

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Social Media Marketing and SEO Positioning
Social media indirectly influences SEO ranking. Social media activities, such as sharing website content and interacting with the public, can increase the visibility and relevance of the site, indirectly affecting the ranking in search engines.

Although social signals (likes, shares) are not a direct ranking factor, they can be interpreted by search engines as indicators of a site's reliability and popularity, and can therefore increase its traffic and visibility.

An active presence on social media, sharing quality content, can lead employment lead to increased engagement , content dissemination and potential backlinks, thus helping to improve SEO positioning.

Citations and mentions of a brand or website on other platforms can positively influence SEO positioning . Even if they do not include a direct link, these mentions increase the visibility and authority of a site, helping to build its online reputation. Google recognizes these citations as signals of trust and relevance, which can lead to better positioning in search results.

Search Engine Positioning: Local SEO with Google Profile
Yes, SEO is also that which works on local visibility aimed at companies, businesses, shops, restaurants, various commercial premises and professional studios geolocalized, therefore present in a specific location.