But for a few years now,

[fomayof928@mowline]

With the rapid spread of this smartphone across the globe, emojis have become very popular, later taking on revisited and personalized graphic forms on various apps and social networks. Captivating, immediate, fun, empathetic: they are now part of our daily communication. We use them in WhatsApp chats , in comments on social media and, in general, in all the more informal exchanges.


But for a few years now, emojis have been increasingly used in digital marketing to humanize your company and get closer to your customers. Emojis in Marketing Even in the world of marketing there is ofteWorld Emoji Day, using them saudi arabia phone number list massively, in a fun way and n the need to communicate quickly and concisely, getting straight to the heart of the matter you want to convey. Whether for formatting and space limitations (see comments or social posts), or for empathic content reinforcement, emojis are a useful tool for describing emotions or moods with an international and direct language .


Already in 2015, General Electric had used Twitter to give creative vent to social media marketing on World Emoji Day, publishing quizzes/rebuses created with the sum of meanings induced by emojis to describe events that were happening in science at that time. A strategy that also embraced real-time marketing. But why are emojis important for telling your brand story? Let's try to summarize the most interesting points: Create an original Emoji Marketing strategy The goal? To make your brand image closer to the target, more fun, accessible and also more recognizable.