What are the goals?

[fomayof928@mowline]

How will the ROI of Social Media Strategy be measured ?
How do competing companies behave on social media?
Once these questions have been answered, it is necessary to find an effective operating method to adopt in order to best pursue the objective set.

The key points for a correct use of social networks
B2B companies benefit from being social!

Defining a modus operandi that is concrete and russia phone number list profitable is not at all simple, so many variables are in play, especially in B2B when the target is no longer end customers but other companies.

This is precisely the aspect that Business.com , a well-known American website famous for its articles on the corporate world, focused on in its research , which drew up 5 fundamental points for the correct use of social networks by B2B companies :

Authenticity: Avoid recycled or already seen things to avoid falling into spam. Create original content that can attract the largest audience.
Focus: Choose the right social networks and don't try to be everywhere. It's better to have few but quality platforms.
Collaborate: Running solo campaigns isn’t always the best option. Find companies to collaborate with and partner up, you’ll both win.
Respond: Reach out to your followers, answer their questions promptly, and be available. An active page attracts more potential customers to follow you.
Engage: Post new, interesting content regularly and provide all the information about your company, thus saving your followers time.
Schedule: Analyze your audience and set your schedule when your followers are most active.
Now planning and implementing a strategy will be a little easier. But what are the “suitable Social” mentioned in the second point? What are those “few but quality platforms” we are referring to? We will tell you!