Phase 4 Delight: Delighting Customers

[hoxesi8100@]

The more linear and personalized the path, the greater the chances of conversion.

Generating new customers is important, but turning them into repeat customers and brand ambassadors is even more important.

The 4th is the delight phase that goes beyond the BOFU, including all post-sales activities to retain customers and transform them into brand promoters (customer care, loyalty programs, upselling, word of mouth and repurchase).

How to do it:

Continuous training to make the best use of the product
Responsive, multi-channel customer support
Discounts and special offers to generate up/cross selling
Loyalty and community programs to increase engagement
Marketing Automation Tools to Send overseas chinese in canada data Customer Stimuli and Request Feedback
Social Engagement Strategies to Keep Communication Alive.
Satisfied and delighted customers are the best driving force to feed the funnel with new contacts and referrals. And this is the essence of Inbound Marketing.
Customer Retention or Customer Loyalty
To create a bond with the customer, once acquired, and transform him into a regular buyer who can also trigger the powerful dynamic of word of mouth, you can exploit the lever of useful content by sharing personalized emails, special offers, surveys, follow-ups, guides to using the product, feedback forms and useful resources (technical assistance, white papers, case studies, etc.).

Marketing Funnel Example
Let's take an example of a sales funnel.