Offering interactive features is your way to cut through the noise. Here are three ways that adding interactive content boosts your newsletter participation: Enhances Engagement and Time Spent Reading Interactive Newsletter Emails Create Community, Not Just Subscribers Emails that include multimedia receive the highest levels of engagement. These can include GIFs, videos, photos, etc. Imagine this: You go to an art gallery. There are two exhibits side-by-side. Both feature a block of poetic text written on a notecard and stapled to a wall.
In the first exhibit, the wall behind costa rica whatsapp number list the notecard is blank. Off to the side, the artist has included a simple business card with their website and socials on it. In the second, The artist has included a flipbook of polaroids that you can flip through that inspired the poem they wrote above. The artist has included their website and socials on a series of postcards with poetry and pictures you can take home. Which exhibit will you stare at longer? Which will move you to the artist's website? I'm willing to bet it's the pretty one.
will make them more likely to take the actions you want them to take. Improves Click-through Rates Interactive Newsletter Emails Create Community, Not Just Subscribers Campaigns with multimedia receive, on average, 42% higher click-through rates. Static emails rely only on CTA's. You're making an ask and trying to move your audience to action every time. You can move your audience to action with interactive emails without asking them for anything directly.