CLV and customer relationship

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CLV and customer relationship
Customer relationship is a fundamental concept for business management and long-term growth of the company. It refers to the interaction between a company and its customers and includes all the activities performed to create, develop and maintain a positive bond between the two entities.

For this reason, it is considered a critical factor for the iran phone number list long-term success of the company, as it influences customer loyalty, satisfaction and value.

Customer Lifetime Value (CLV) is a metric that quantifies the total value that a customer will bring to the company over time and helps the company identify the most valuable customers. In addition, with CLV you can develop strategies to increase their loyalty : upselling and cross-selling activities.

A good relationship with customers is important because it can lead to greater loyalty to the company and increased sales and long-term value .

To develop and maintain a strong relationship with customers, companies can adopt several strategies, including:

offer excellent service
listen and respond to requests