Power of free: Making

[fomayof928@mowline]

Social proof: if other people have also made the choice, the user is more likely to purchase, so as not to be excluded from the “group”.
Power of immediacy : the customer doesn't want to wait to get their products, they want them now.
Scarcity bias: Limited editions or products with limited availability are more likely to sell. Advertisements that mention “few places available” exploit this bias!
Power of free: Making the consumer believe that he is being given a product or service when he makes a purchase increases his desire to buy. This is because the perceived value of the offer is greater germany phone number list than those who sell without correlating anything.
Emotional component: especially strong in the design sector, where the emotions experienced by the user for a product influence their purchase.
Discover how consumers in Italy complete their purchasing process with Google search on the messy middle.

Let's go deep
User purchasing behavior is not limited to an analysis of the biases that influence their choices. Google has identified 3 macro-areas to work on:

Seeing the presence of a brand shifts preference to the messy middle :
Just being there helps the consumer in the exploration and evaluation phase. The brand must therefore be present in all purchase phases.
In the messy middle, you are playing your customers: