2. What Industries are Most Affected by E-A-T?

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2. What Industries are Most Affected by E-A-T?
While E-A-T can be applied to any type of business or blog, the 2018 buy benin number database update did not affect all industries equally. It was called the “medic update” by search engine marketing journalist, Barry Schwartz, because people with sites in the medical industry were most affected by it.

Blogs and Businesses in the YMYL Community
It isn’t only the medical community that was affected, however. Any website that might have a lasting impact on someone’s life is also included. Your Money Your Life (YMYL) is another term that Google uses to help quality raters check sites. YMYL refers to any website that might share advice concerning a person’s health or wealth.

Google released their guidelines for raters and explained YMYL like this:

Some types of content, pages or topics could potentially impact a person’s future happiness, health, financial stability, or safety. We call such pages “Your Money or Your Life” pages, or YMYL.

The update tanked the SEO rating of a lot of medical websites, but the YMYL criteria can hit any website which might negatively affect someone’s life.

Examples that Google mentions are:

News and current events
Civics, government, and law
Finance
Shopping
Health and safety
Groups of people (meaning information about groups of people such as ethnic origin, race, veteran status, sexual orientation, religion etc)
Things related to big decisions such as housing, education, or finding a job
When you think about things that can affect someone’s life the term becomes quite broad. So while some industries may have been targeted more than others (like medical), it’s a good idea no matter what your niche to produce content that’s reliable, helpful, and truthful.