Call tracking and telephony differ in options. The main task of IP telephony is to make communication by phone between employees and clients of the company more convenient and easier. When connecting a virtual PBX, you get one or several multi-channel numbers and a set of functions: for example, you can connect call forwarding, an interactive menu, voice mail, the ability to generate statistics without being tied to an advertising channel.
Call tracking allows you to determine the sources of telephone calls, generate reports on them and evaluate the effectiveness of advertising channels.
Read also: Advertising in Telegram: how to set up and launch?
Types of call tracking
Static call tracking
Static call tracking is a call tracking system in which each advertising channel is assigned a unique number. For example, one number is indicated on billboards, another in contextual advertising, and a third on a banner on a website.
How static call tracking works
Static call tracking algorithm
Static call tracking is worth using if you:
place offline advertising;
want to analyze the effectiveness of geo-services, directories, catalogs;
want to evaluate the overall effectiveness of online advertising without going into detail on each ad.
Static call tracking is the simplest technology, the capabilities why our mint database service is perfect for marketers of which are limited by the number of phone numbers. If you need detailed statistics for each advertising channel, you should choose dynamic or combined call tracking.
Dynamic call tracking
Dynamic call tracking is a technology where several phone numbers are linked to one traffic source. Clients are directed to the same website, but each visitor sees a different phone number at a given time.
dynamic call tracking workflow
Dynamic call tracking algorithm
Dynamic call tracking allows you to track not only the source of the call, but also other information.
Key phrases that led users to the company's advertisement and to the website.
Information on whether the client has contacted the company before or whether this is their first call.
Information about user behavior on the site, pages viewed.
Information about the device, operating system, browser, region and other technical parameters.
Dynamic call tracking is worth using for detailed analysis of online advertising. Detailed reports will help manage advertising campaigns and channels more effectively, as there will be more data.