After this update content producers

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After this update content producers

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Google BERT, which uses bidirectional language processing, examines the relationship of each word to other words. The words you use when searching are subjected to a more comprehensive analysis rather than just a superficial bidirectional processing from left to right or right to left. This of course helps us present search results in a more relevant way.

We would like to give you another striking bahamas phone number library piece of information. As part of the BERT update, synonyms or synonyms of the words you use while searching are now also taken into consideration. For example, when you search for something like “What does graying hair mean?”, you will also be presented with semantically complete search results like “What does graying hair mean?” in a relevant way.

Google BERT and Its Impact on Search Results Algorithm
Google BERT and Its Impact on Search Results Algorithm
Google BERT and Its Impact on Search Results Algorithm
Google BERT and Its Impact on Search Results Algorithm

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This new algorithm, which is currently effective in English, will be available in other languages ​​over time. In English searches, almost one in every 10 search results is affected by this algorithm.

Another affected area was the snippet areas , which are the parts that attract the user's attention in search results. Of course, these areas satisfy the user to a great extent. However, with BERT, snippet areas will now be more meaningful and explanatory. In this way, if we come across any snippets related to the topic we are searching for, we will be able to get clearer answers.

and brands should pay attention to preparing content that provides more meaningful and meaningful information. Content that includes details and is written in a highly descriptive manner will be among the content that stands out and rises in the Google BERT algorithm.
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