Their initial business model consisted

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Its signature three-stripe logo became synonymous with quality and performance. Despite facing fierce competition, the company expanded in the 70s and 80s by diversifying its product range, launching clothing lines, and entering the leisure market, keeping it relevant as the sneaker culture burgeoned. Nike Turning to Nike, the company began its journey under the name Blue Ribbon Sports, founded in 1964 by Philip Knight, a former track athlete from the University of Oregon, and his coach Bill Bowerman.


of distributing running shoes from the Japanese company bahrain whatsapp fan Onitsuka Tiger (now known as Asics). This partnership allowed them to understand the market needs and consumer preferences while simultaneously refining their design ethos. In 1971, after a couple of years of successful sales, Knight and Bowerman decided to create their own line of footwear. The Nike name was inspired by the Greek goddess of victory, which reflects the brand’s philosophy and purpose.


The introduction of Nike’s iconic Swoosh logo was designed by a graphic design student, Carolyn Davidson, for a mere $35, generating recognition that became one of the most recognizable symbols worldwide. The launch of the Nike Cortez in the early 1970s and its superb marketing strategy turned heads; however, Nike’s big break came with the introduction of the “Air” technology in the 1979 Air Tailwind model. The brand’s aggressive marketing campaigns, including the hire of athlete endorsers such as Michael Jordan in 1984, proved to be monumental in cementing Nike’s space in not just athletic apparel but also lifestyle fashion.