If you are interested in positioning your website, it is important that you know how search engines work. At Web Positioning Salamanca we explain what you need to know about Google crawling and indexing . It is relevant for your site and to help you optimize it. Keep reading to find out more.
How do search engines work?
If you want to optimize your website to rank higher, you need to understand how search engines work. We use them every day, but we don't really know their processes.
Basically, they go through millions of websites to find the answers to people's searches. They decide how to organize that information and how to present it to users using their algorithms.
First, they use web crawlers to crawl the pages and obtain the data . Then, they index the pages that will appear as search results in the future. And finally, they rank them in the index based on a number of factors. These factors are part of the algorithm to determine which results are relevant and of quality.
All of this makes it take time to position new pages . But it is a job that the search engine does to offer only the best results.
What you need to know about Google crawling and indexing
Google's three basic steps for displaying websites in its results:
Crawling : This is when web crawlers or Google robots access publicly available websites.
Indexing : In this part of the process, Google analyzes the content of each page and stores the information.
Positioning : When a user types a search into Google, Google presents the best answers from its index.
Crawling is the beginning of the whole process. According to Google, their crawlers use links to discover pages, so the internal link structure is very important. The robots give priority to new sites, changes to existing ones, and dead links.
This is all an automated process. Although it can be affected by the hosting; if it is down for a long time, for example, they will not be able to crawl your website.
What is crawl budget?
When we talk about crawl budget, we are referring to a metric, it is the number of pages that Google assigns to its robots to crawl in a certain period of time . Once this period is over, the robots will leave your site and go to another one. The idea is to do it without overloading the servers.
The crawl budget is set automatically by Google for each site, and is different for each one. As with everything the search engine does, there are different factors that it takes into account to bulgaria telegram data this. These include the size of the site, the server, updates, and links.
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Your crawl budget may increase or decrease based on crawl status, limits you set, or limits Google sets.
Crawl frequency is not an indicator of the quality or lack thereof of your site. Crawling more often will not help you rank better either. Because if robots visit your site more often, but it does not have quality content, you will not improve your web positioning .
Remember that crawling is not a ranking signal. And Google is increasingly taking into account user experience, and therefore the quality of the content you present to them. Most website owners shouldn't worry about this metric, and if your site has fewer than a thousand URLs, the search engine probably won't have any problems crawling it.
In Google Search Console you can configure the crawl rate at https://www.google.com/webmasters/tools/settings, not to increase it, but to limit it. This is available in the old Tools and Reports.