They took a loan and built Fusion Books

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Canva Pro 2. Canva Enterprise 3. Canva Print 4. Marketplace 5. Design School Canva’s Business Model Canvas Download FREE! Canva’s Customer Segments Canva’s Value Propositions Canva’s Channels Canva’s Customer Relationships Canva’s Revenue Streams Canva’s Key Resources Canva’s Key Activities Canva’s Key Partners Canva’s Cost Structure Canva’s Competitors Canva’s SWOT Analysis Canva’s Strengths Canva’s Weaknesses Canva’s Opportunities Canva’s Threats Conclusion A brief history of Canva Despite the foundation, in 2012, Canva’s journey began five years before, when Melanie Perkins and Cliff Obrecht were students at the University of Western Australia.


At that time, Perkins used to give InDesign and Photoshop armenia whatsapp number database classes to students — and realized that people considered that software really tricky to learn and use, indeed. The students would append nearly half a year only learning what the available tools in the applications were, and Perkins thought there should be a way of doing the same kind of work with simpler tools. This way, together with her boyfriend, Obrecht, Perkins had the idea of developing a simple online tool to create school yearbooks.


Users would design the books, while the young couple would print and deliver them to schools across Australia. It was a success — and remains: It is currently the largest school yearbook publisher in the country, with expansion in New Zealand and France. But, as Canva can tell now, they have not stopped there. Some years later, in 2010, Perkins attended a conference in Perth and met Bill Tai, a legendary venture capitalist from Silicon Valley.