9. The decision matrix for market evaluation

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Expanding into a new market obviously requires a lot of research to develop a solid plan of action. Luckily, you can organize all of this research in one place with our Market Assessment Decision Matrix . You can copy the spreadsheet to Google Drive by following the link and fill in the table with all the data you have collected.

This matrix is ​​a useful way to gather all the db center.uk most relevant metrics in one place and identify which country scores the highest and may have the greatest potential.

Use it to inform your strategy when it comes to identifying your target customers and benchmarking against your key competitors to ensure a cautious and informed launch.

10. Move to the strategic market expansion plan
Traditionally, compiling and analyzing all this data has been a challenging, if not impossible, task to do alone.




Today, however, there are many market assessment tools at your fingertips that make the process more accessible and in-depth than ever before.

By following the steps above, you can begin to develop a detailed plan to expand into the markets that will be most rewarding for your business.

Let us know about your experiences researching and entering new markets in the comments below.